Kia America said Wednesday that the 2027 Seltos will feature a higher manufacturer's suggested retail price to match its upscale redesign [1].
The pricing shift signals Kia's move to position the Seltos as a more premium offering in the competitive compact SUV market. By increasing the cost, the automaker said it aims to align the vehicle's value with its larger dimensions and more aggressive styling [2].
The base LX FWD trim for the 2027 model will start at approximately $24,990 [3]. Across the various available trims, Kia has implemented price increases of up to $1,900 [4]. These adjustments follow a comprehensive redesign intended to provide a more upscale aesthetic, and added features for the driver [2].
Performance options for the new model include a standard engine producing 147 hp and a turbo option delivering 190 hp [5]. The updated design focuses on a more aggressive look and increased interior and exterior dimensions—changes that Kia said justify the higher cost [2].
The announcement was issued from the company's operations in Irvine, California [1]. The redesigned Seltos is slated to arrive at U.S. dealerships during the summer of 2026 [1].
Kia said it did not provide specific breakdowns for every individual trim level in the initial announcement, but the company said the pricing reflects the vehicle's growth in both size and sophistication [2].
“The base LX FWD trim for the 2027 model will start at approximately $24,990.”
The price hike for the 2027 Seltos suggests a strategic pivot toward the 'premium' end of the subcompact and compact SUV segments. By increasing the MSRP to account for larger dimensions and better styling, Kia is betting that consumers will pay a premium for a vehicle that feels like a larger class of SUV while maintaining a compact footprint.
