Sony Music India has released the official audio lyrical video for the song "Aafat," a track from the film Liger [1].

The release serves as a primary promotional tool for the movie and its soundtrack. By debuting the lyrical video, the production team aims to build anticipation for the film's overall musical direction and visual style.

The song features actors Vijay Deverakonda and Ananya Panday [1]. The audio production was handled by composer Tanishk Bagchi, who also provides vocals for the track alongside singer Zahrah Khan [1]. Lyricist Rashmi Virag wrote the words for the song [1].

This release follows the standard marketing strategy for major Indian cinema productions, using high-energy music videos to drive digital engagement before the full film premiere. The lyrical video allows audiences to engage with the music and lyrics on the Sony Music India YouTube channel [1].

Because the track is part of the Liger soundtrack, it highlights the collaboration between the lead actors and the music production team. The song is designed to establish the mood of the film through its specific composition and vocal delivery [1].

“Sony Music India has released the official audio lyrical video for the song "Aafat."”

The release of 'Aafat' represents a strategic effort to leverage digital platforms for film marketing. By focusing on a lyrical video first, the studio can gauge audience reception to the music and lyrics, creating a viral loop that increases the visibility of the lead actors and the film's brand before the full theatrical or streaming launch.