Aaj Tak announced Monday that senior editor Anjana Om Kashyap will host the show Black & White alongside an AI-generated clone [1].
The move represents a significant shift in broadcast journalism by integrating synthetic media into prime-time news delivery. As networks experiment with automation, the use of a digital twin for a high-profile anchor tests the boundaries of authenticity and viewer trust.
The network is introducing the technology to innovate the programming of the flagship show [1]. By utilizing an AI clone, the production can explore new ways of presenting information while maintaining the likeness and voice of the human anchor.
Black & White is scheduled to air at 9 p.m. [1]. The program is based in New Delhi, where the network operates its primary studio facilities.
The integration of AI in this capacity allows the network to scale content delivery. While Kashyap remains the primary editor and face of the program, the AI clone serves as a digital counterpart to enhance the visual and structural delivery of the broadcast.
This development follows a broader trend of media houses adopting generative AI to reduce production timelines. The use of a clone allows for the creation of segments without requiring the anchor to be physically present for every single iteration of a script.
“Anjana Om Kashyap will host the show Black & White alongside an AI-generated clone.”
The deployment of an AI clone in a prime-time news slot signals a transition from AI being used for backend research to becoming a frontend presence. This shift may lead to increased efficiency in content production but raises long-term questions regarding the role of human journalists in live broadcasting and the potential for synthetic media to blur the line between real and generated reporting.
