Aamir Khan, Ram Sampath, and Meghna Mishra performed the title track for the upcoming film "Ek Din" during a virtual session [1].

The event served as a strategic promotional push for the Aamir Khan Productions project, offering fans an early preview of the movie's musical direction [1, 2]. By utilizing a podcast format, the production team aimed to create an intimate connection with the audience before the film's wider release [2].

The session took place on April 28, 2026 [1]. During the online gathering, the three artists discussed the creative process behind the song and performed the track for viewers [1, 2]. The collaboration brought together Khan's production vision, Sampath's composition, and Mishra's vocals to establish the atmospheric tone of the film [2].

Zee Music Company promoted the event on social media to build anticipation among followers [2]. "Tomorrow’s gonna sound special. Join Aamir Khan, Ram Sampath & Meghna Mishra as they dive into the world of Ek Din," the company said [2].

This digital appearance follows a trend of using virtual "mehfils," or musical gatherings, to market Bollywood cinema to a global audience. The use of a podcast allowed the artists to provide a detailed breakdown of the music's influence and the narrative goals of the title track [1, 2].

Khan's involvement in the performance underscores his hands-on approach to the promotion of Aamir Khan Productions films. The event provided a direct channel for the creators to engage with the public without the traditional constraints of a press conference [2].

“"Tomorrow’s gonna sound special. Join Aamir Khan, Ram Sampath & Meghna Mishra as they dive into the world of Ek Din"”

The shift toward virtual, long-form promotional content like podcasts indicates a move away from traditional media junkets in the Indian film industry. By integrating performance with discussion, the producers of "Ek Din" are leveraging digital intimacy to build a dedicated fanbase before the film hits theaters.