Anheuser-Busch InBev CEO Michel Doukeris said the company's non-alcoholic beverage segment has grown by approximately 30% [1].
This growth reflects a broader shift in global consumer habits toward health-conscious drinking. As demand for low- or no-alcohol alternatives rises, the company is pivoting its organic-growth strategy to capture a larger share of this emerging market.
Doukeris said the trend during an interview with CNBC Television. He said that the surge in the non-alcoholic sector is a key part of how the beverage giant is evolving its product portfolio to meet modern preferences.
The expansion of this segment comes alongside a broader increase in company activity. AB InBev recently reported a 0.8% rise in overall volumes [2]. While the general volume increase is modest, the significant jump in non-alcoholic options suggests a diversification of the company's revenue streams.
Industry analysts often point to the "sober curious" movement as a driver for such trends. By scaling its non-alcoholic offerings, AB InBev aims to maintain its market dominance across different consumer demographics, ranging from traditional beer drinkers to those avoiding alcohol entirely.
The company continues to focus on organic growth to sustain this momentum. This approach allows the firm to scale existing brands into new categories without relying solely on acquisitions.
“AB InBev’s non-alcoholic beverage segment has grown by about 30%”
The disparity between the 30% growth in non-alcoholic drinks and the 0.8% increase in overall volume indicates that while the core alcohol market is stagnating, the alternative beverage sector is a primary engine for growth. This suggests that AB InBev is successfully transitioning from a traditional brewery into a broader beverage company to hedge against declining alcohol consumption trends.
