Shadow Foreign Affairs Minister Ted O’Brien called for the Australian Broadcasting Corporation to apologize for a segment targeting mining magnate Gina Rinehart.

The demand highlights a growing tension between Australia's national broadcaster and conservative political figures over the limits of journalistic critique and personal targeting.

Speaking on a program hosted by Chris Kenny on News24, O’Brien said the broadcast was a personal attack. He said the content of the segment was unacceptable and required a formal apology from the broadcaster.

"It is absolutely appalling the vulgarity used, the personal targeting used against Gina Rinehart," O’Brien said. He said the ABC should apologize for the broadcast.

Sky News host Rowan Dean joined the calls for accountability, suggesting that the broadcaster should be defunded due to the nature of the on-air attack. The critics characterized the segment as "vile" and "disgusting" in its approach to Rinehart.

O’Brien said the level of vulgarity presented in the reporting was beyond the pale of professional broadcasting. The controversy centers on whether the ABC's coverage crossed the line from public interest reporting into a personal vendetta, a distinction that often triggers debates over the broadcaster's funding and editorial independence.

"It is absolutely appalling the vulgarity used, the personal targeting used against Gina Rinehart."

This dispute reflects a persistent ideological conflict in Australia regarding the ABC's role as a public broadcaster. By framing the critique of Gina Rinehart as a 'vile' personal attack rather than a journalistic inquiry, political figures like O'Brien are leveraging the debate to question the broadcaster's impartiality and its entitlement to public funding.