ABEMA's reality program “今日、好きになりました” hosted a premium bus tour on Monday, Aug. 10 [1] to celebrate its 10th anniversary.
The event serves as a key component of ABEMA’s broader 10th-anniversary free gratitude festival, blending fan engagement with the show's decade-long history of dating and romance.
Inoue Yūsuke, 46, of the comedy duo NON STYLE, joined the excursion alongside cast members 米澤りあ, 19, and 瀬川陽菜乃, 18 [2]. The group traveled with fan participants on a curated route designed to revisit the series' legacy.
The tour departed from Shibuya MODI and included visits to various “神回診断” locations—sites associated with the show's most memorable episodes [2]. The journey concluded at Tokyo Dream Park [2].
Organizers said the one-day event was structured to allow fans direct interaction with the personalities associated with the franchise. The tour coincides with the network's wider efforts to mark 10 years of broadcasting and digital content delivery [3].
Participants spent the day traveling through Tokyo, revisiting the emotional landmarks that have defined the reality series since its inception. The event represents a shift toward experiential marketing, moving the show's narrative from the screen to physical locations in the city [2].
“A premium bus tour to celebrate the program’s 10-year anniversary.”
By transitioning a digital reality show into a physical tour, ABEMA is leveraging 'location-based entertainment' to deepen viewer loyalty. This strategy converts passive viewership into active participation, reinforcing the brand's cultural footprint in Japan as it enters its second decade of operation.
