The Accor group has launched the Orient Express Corinthian, which is billed as the largest sailing yacht in the world [1, 2, 3].
The vessel represents a strategic move by the hospitality giant to enter the luxury cruise sector. By expanding its brand to the sea, Accor aims to translate its high-end hotel experience into a maritime environment [1, 3].
Constructed in Saint-Nazaire, France, the yacht underwent its baptism on a Wednesday before beginning its first cruise [1, 2]. The vessel was later spotted in Marseille on May 11, 2024, where it docked near the MUCEM [2].
The yacht is designed as a flagship for the company's luxury offerings. To maintain an exclusive atmosphere, the cost of a cabin on the Orient Express Corinthian starts at €6,000 per night [3].
This venture marks a significant investment in French shipbuilding and luxury tourism. The ship's presence in Marseille served as a public introduction of the vessel to the Mediterranean market after its completion in the Saint-Nazaire shipyards [1, 2].
“The Orient Express Corinthian is billed as the largest sailing yacht in the world.”
Accor's entry into the ultra-luxury cruise market signifies a shift toward 'hospitality at sea,' moving beyond traditional hotel properties to capture the high-net-worth travel segment. By utilizing a French-built vessel and the prestigious Orient Express brand, the company is leveraging national heritage and brand equity to compete with established luxury cruise lines.
