Adidas AG reported a 14% increase in currency-neutral revenue to €6.7 billion [1] for the second quarter of 2026.
This growth indicates a strengthening market position for the sportswear giant as it adjusts its financial expectations for the remainder of the year. The results suggest a recovery or acceleration in consumer demand that exceeds previous internal projections.
Following the second-quarter performance, Adidas raised its 2026 sales-growth guidance to a range of nine% to 10% [1], [2]. The company detailed these figures during its Q2 earnings call presentation, highlighting the impact of currency-neutral metrics on its overall growth trajectory.
Company representatives said the revenue increase to €6.7 billion [1] was a primary driver for the updated guidance. The adjustment to the nine% to 10% growth target [1], [2] reflects a more optimistic outlook on the company's ability to scale operations, and capture market share throughout the 2026 fiscal year.
Analysts monitoring the sportswear sector typically view currency-neutral figures as a more accurate reflection of organic growth because they remove the volatility of foreign exchange rates. By reporting a 14% rise [1], Adidas is signaling that its product demand is increasing regardless of currency fluctuations.
The updated guidance arrives as the company continues to navigate a competitive global landscape. The shift toward a nine% to 10% growth target [2] marks a strategic pivot based on the actual performance observed during the spring and summer months of 2026.
“Currency-neutral revenue rose 14% to €6.7 billion”
The upward revision of sales guidance suggests that Adidas is experiencing a surge in organic demand that outweighs macroeconomic headwinds. By focusing on currency-neutral growth, the company is demonstrating that its brand heat and product appeal are driving the bottom line rather than favorable exchange rates, positioning it for a strong finish to the 2026 fiscal year.
