Australian billionaire and property developer Adrian Portelli is launching a new renovation television series titled “My Reno Rules” [1].
The move signals a direct challenge to the dominance of Nine's long-running series “The Block.” By introducing a format described as "life-changing," Portelli is attempting to disrupt the established home-makeover genre in Australian media [1, 3].
The series will be broadcast on the Seven Network [1, 2]. Portelli said the show will reflect his specific vision for home renovations, offering a fresh alternative to existing competition [1, 3].
While the property developer has built a career on high-end real estate, this venture marks a significant shift into television production. The project aims to leverage his reputation in the property market to attract viewers interested in high-stakes renovations [3].
“Never in a million years did I imagine I’d be part of something like this,” Portelli said [3].
The announcement on April 15, 2026, positions the Seven Network to capture a segment of the audience typically drawn to property competition shows [1, 2]. The new series will focus on the transformation of spaces through Portelli's specific rules of renovation [3].
““Never in a million years did I imagine I’d be part of something like this.””
The launch of 'My Reno Rules' represents a strategic attempt to commodify real estate expertise into entertainment. By pitting a known billionaire against a network staple like 'The Block,' the Seven Network is betting that celebrity influence and high-net-worth property perspectives can shift viewer loyalty in the competitive Australian renovation TV market.
