South Korean girl group aespa will premiere the music video for their first Japanese mini-album, "KISS N TELL," on July 24, 2026 [1].

The release marks a strategic expansion for the SM Entertainment group as they formally enter the Japanese music market with an original EP. This move allows the group to diversify its discography and target one of the largest music industries in the world.

The music video is scheduled to premiere globally via the group's official YouTube channel at 00:00 KST/JST [2]. This midnight launch coincides with the official release of the EP on July 24, 2026 [1].

According to reports, the "KISS N TELL" mini-album contains six tracks [1]. The project has already generated interest through teasers that utilize Y2K nostalgia to frame the group's visual identity for this comeback.

By launching a dedicated Japanese project, aespa follows a common trajectory for successful K-pop acts seeking regional dominance. The group's management, SM Entertainment, said this debut is a pivotal step in the group's global growth strategy.

The premiere will be accessible to fans worldwide, bridging the gap between the group's South Korean base and their growing Japanese audience. The six-track collection serves as the foundation for their presence in the region.

“aespa will premiere the music video for their first Japanese mini-album, 'KISS N TELL', on July 24, 2026.”

The launch of 'KISS N TELL' represents aespa's transition from a South Korean act with international popularity to a localized competitor in Japan. By releasing a six-track EP specifically for this market, the group is pursuing a localization strategy that is essential for long-term commercial viability in the Japanese industry, which often requires dedicated regional content over simple translations of Korean hits.