The Afghan Whigs announced a new album titled "Soft Control" and a supporting global tour to promote the upcoming release [1, 2, 3].
The announcement marks the return of the band with its first new long-play album in four years [1, 2]. Led by front-man Greg Dulli, the group is using the release to reconnect with fans and showcase new material [1, 2].
"Soft Control" is scheduled for release on Aug. 21, 2024 [1, 4]. The album launch will be followed by the Soft Control Tour, which includes dates across the U.K., Europe, and North America [3, 5].
The tour begins in Europe with a performance in Leeds, England, on Sept. 19, 2024 [4]. Following the European leg, the band will move to North America for a series of shows [5].
The North American portion of the tour is scheduled to begin on Nov. 4, 2024, in Orlando, Florida [4]. The trek is slated to conclude on Nov. 21, 2024, in Austin, Texas [4].
While most reports indicate the tour concludes in November 2024, some sources suggest the trek may extend through the remainder of 2026 [4, 5]. The band said it intends to use these limited U.S. dates to bring the new record to a wider audience [5].
“The Afghan Whigs announced a new album titled "Soft Control"”
The return of The Afghan Whigs with a full-length project after a four-year hiatus suggests a strategic effort to revitalize the band's commercial presence. By pairing the album release with a multi-continental tour, the group is leveraging a traditional rollout model to maximize visibility for 'Soft Control' across both European and North American markets.
