Agrishow 2026 recorded a decline of approximately 22% in business intentions compared with the 2025 event [1].
This downturn reflects a tightening credit environment for Latin American farmers. The drop in investment signals a broader struggle within the agricultural sector as producers face mounting financial pressures and volatile global markets.
Total business proposals at the fair amounted to R$ 11.4 billion [2]. While some reports suggest a 20% decline, other data indicates the drop was closer to 22% [1, 3].
Industry analysts said several converging factors caused the slump. Higher interest rates and the increased indebtedness of producers have made new equipment acquisitions more expensive. Additionally, geopolitical conflicts have raised operational costs and limited the capacity for new investment in the agricultural sector [1].
The struggle is evident in broader market trends. Sales in the agricultural machinery sector fell 19.9% during the first quarter [2].
As the largest agricultural technology fair in Latin America, Agrishow serves as a primary indicator for regional farming health. The current figures suggest that the high cost of capital is outweighing the desire for technological upgrades among producers [2, 3].
“Business intentions declined by 22% compared with 2025”
The decline at Agrishow indicates a contraction in the capital expenditure of Latin American farmers. When combined with the 19.9% drop in first-quarter machinery sales, the data suggests that high interest rates and geopolitical instability are creating a restrictive environment for agricultural modernization, potentially slowing productivity growth in the region.
