Visitors in central Seoul are receiving fortunes from AI-generated shaman heads displayed on digital screens at the Vinaida cultural products store [1].

This integration of ancient spirituality and modern technology represents a shift in how traditional Korean mudang practices are delivered to the public. By digitizing the experience, the store seeks to modernize fortune-telling and attract a wider audience to cultural products [4, 5].

The AI shamans appear as floating heads on screens, providing predictions to curious customers who visit the shop [1, 2]. This digital trend merges the spiritual heritage of South Korea with the country's leadership in cutting-edge technology [4].

The initiative is designed to create a modernized fortune-telling experience that blends the mystical nature of traditional rituals, and the efficiency of artificial intelligence [4, 5].

Documentation of the AI shamans in action was captured on April 15, 2026 [3]. The store continues to use the technology to bridge the gap between historical cultural practices and the digital age [1, 2].

“AI-generated shaman heads displayed on a screen provide fortune-telling services”

The rise of AI shamans in Seoul illustrates a broader trend of 'digital heritage,' where traditional cultural identities are preserved not through static museums, but through interactive technology. By automating the role of the mudang, the experience shifts from a personal spiritual consultation to a commercialized tech attraction, reflecting how AI is increasingly used to simulate human intuition and spiritual guidance in urban environments.