A public feud between TikTok influencer Alix Earle and "Call Her Daddy" host Alex Cooper was featured in a Saturday Night Live sketch in April 2026 [1].
The conflict highlights the intersection of digital influence and traditional media, as a social media dispute transitions into a national comedy punchline.
The tension between the two figures has been prominent over the past week [2]. According to reports, the dispute allegedly stems from a podcast contract that favored Cooper’s Unwell Network [3]. There are also accusations that the drama is being manufactured for attention [3].
Cooper has expressed frustration over the public nature of the conflict. "I’m tired of my former Unwell Network colleague creating ‘fake drama,’" Cooper said [3].
Earle has pushed back against the narrative surrounding the fight. "Doesn’t mean it’s true," Earle said [2].
The dispute has played out across various social media platforms and culminated in the New York City studio of Saturday Night Live [1, 4]. While both women maintain significant followings, some analysts suggest the public battle is not benefiting either party. "Neither star is really ‘winning’ the spat," Business Insider staff said [4].
Additional pressure has mounted on Cooper's side of the conflict. Reports indicate her co-CEO husband has faced a barrage of press exposes following a Bloomberg bombshell [3].
“"I’m tired of my former Unwell Network colleague creating ‘fake drama.’"”
This conflict illustrates the volatility of partnerships within the 'creator economy,' where business contracts and personal branding are deeply intertwined. By appearing in an SNL sketch, the feud has moved from niche social media circles into the broader cultural zeitgeist, potentially transforming a private contractual dispute into a permanent part of both women's public personas.
