Alterra Mountain Company has acquired Purcell Heli-Skiing to expand its CMH Heli-Skiing & Summer Adventures operation in Western Canada.
This acquisition integrates a long-standing regional operator into Alterra's broader portfolio, increasing the company's capacity for high-end winter and summer adventure tourism in British Columbia.
Purcell Heli-Skiing was established in 1974 [1]. For nearly 50 years, the organization operated as a family business [2] before the recent acquisition by Alterra Mountain Company.
The move adds the Purcell operation to the existing infrastructure of CMH Heli-Skiing & Summer Adventures. While the Purcell operations are located in British Columbia, the broader CMH division is based in Banff, Alberta [1], [3].
Concurrent with the acquisition, Alterra Mountain Company named Rob Rohn as the new President and COO of the CMH Heli-Skiing & Summer Adventures division [3]. Rohn will oversee the combined operations as the company seeks to grow its footprint in the region.
Alterra's strategy focuses on diversifying its mountain offerings. By absorbing a specialized operator like Purcell, the company gains access to established terrain, and a legacy of operational expertise in the British Columbia backcountry [1].
“Alterra Mountain Company has acquired Purcell Heli-Skiing to expand its CMH Heli-Skiing & Summer Adventures operation.”
The acquisition signals a consolidation of the luxury backcountry skiing market in Western Canada. By absorbing a family-run business with five decades of history, Alterra is transitioning from managing corporate assets to owning deep-rooted regional expertise, potentially streamlining the guest experience across different provinces.
