Amazon to Invest €10 Billion in European Logistics

Amazon announced a €10 billion ^[1] investment in Europe to modernize its warehouse and delivery network and expand its logistics capabilities.

This move signals a strategic shift toward high-speed fulfillment and automation to maintain a competitive edge in the European market. By integrating artificial intelligence and robotics, the company aims to reshape how consumers shop and receive goods.

The announcement took place at the "Delivering the Future" event in London. Amazon said the investment will facilitate the rollout of warehouse robots and the creation of 25,000 ^[1] new jobs over the coming years.

A primary goal of the expansion is the launch of a quick-commerce delivery service. The company is targeting delivery times of under 30 minutes ^[2] for specific orders to better compete in the fast-growing rapid-delivery sector.

The modernization effort focuses on improving last-mile logistics, which remains one of the most expensive and complex parts of the supply chain. The company said it will leverage AI to optimize these routes and reduce delivery times.

This initiative follows a broader trend of logistics companies investing in automation to handle increasing volumes of e-commerce. The European rollout is designed to integrate these technologies across multiple regions to ensure consistent service levels.

While the investment is substantial, the focus on robotics suggests a long-term transition toward more automated fulfillment centers. The company said these technologies will work alongside the new workforce to increase overall efficiency.