Ami Kikuchi and her husband Yuji appeared at the opening events for BRAND OFF SHIBUYA and Rodeo Drive SHIBUYA in Tokyo on Friday [1].

The public appraisal of high-end luxury items highlights the volatile nature of the secondary luxury market and the investment potential of certain brands.

During the promotion, the couple submitted personal belongings for professional valuation to attract attendees to the new locations [1], [2]. Kikuchi, 35 [1], presented a Chanel bag purchased this year [2]. Yuji, 38 [1], provided two necklaces he had previously given to his wife as gifts [1], [2].

The appraisal results showed that the necklaces were valued higher than their original purchase price [2]. Yuji said he had spent his entire bonus from his early days as a newcomer to buy the gifts for his wife [2].

Upon learning that the jewelry had increased in value, Yuji said, "It is an amazing era" [2]. The event served as a promotional tool for the stores to demonstrate the current market value of luxury goods in the Shibuya district [1], [2].

The couple's appearance brought significant attention to the opening of both BRAND OFF SHIBUYA and Rodeo Drive SHIBUYA, using the transparency of public pricing to engage the crowd [1].

“The necklaces were valued higher than their original purchase price.”

The appreciation of these luxury items reflects a broader trend in the global resale market where specific heritage brands maintain or increase value over time. By turning a personal gift into a financial asset, the event illustrates how luxury consumption in Japan is increasingly viewed through the lens of investment and asset management rather than simple expenditure.