Amul has increased the price of its fresh-pouch milk by ₹2 per litre across India effective May 14, 2024 [1].

As one of the country's largest dairy cooperatives, Amul's pricing shifts often signal broader economic trends in the agricultural sector and influence the cost of living for millions of households.

The Gujarat Cooperative Milk Marketing Federation (GCMMF), known as Amul, applied the hike to major milk variants [1], [2]. For consumers purchasing 500 ml packs, the price increase is ₹1 per pack [1]. This move marks the first price adjustment for the company since 2025 [2].

Company officials said a rise in the overall cost of operations and milk production were the primary drivers for the change [1], [2]. Specifically, the cooperative said input and procurement costs were higher [1]. The procurement cost has increased by approximately ₹30 per kg fat [1].

These financial pressures affect a vast network of producers. The price adjustments impact approximately 3.6 million farmer-members who supply the cooperative [1].

The price hike is nationwide, affecting all major markets where Amul products are distributed [1], [2]. This adjustment follows a period of relative price stability for the cooperative's fresh milk offerings [2].

“Amul has increased the price of its fresh-pouch milk by ₹2 per litre across India”

The price increase reflects the growing tension between rising production costs for farmers and the affordability of essential goods for consumers. By raising retail prices to offset a ₹30 per kg fat increase in procurement, Amul is attempting to maintain the viability of its 3.6 million member-farmers while managing the operational inflation impacting the Indian dairy supply chain.