The Gujarat Cooperative Milk Marketing Federation, known as Amul, has increased the retail price of its milk products across India [1].
This price adjustment affects one of the region's most critical dietary staples, impacting millions of households and the daily kitchen budgets of consumers nationwide.
Effective March 1, 2023, the price for products including Amul Gold rose by approximately Rs 2 per litre [1]. This represents a price increase of about 2.5% [1]. The change is now active at Amul retail outlets and various milk vendors throughout the country [1].
Company leadership said that the revision was a planned move. "We have been planning this price revision for two years, and the increase is necessary to sustain the quality and supply," Sanjay Sodhi, Managing Director of Amul, said [1].
Amul said the decision was due to rising input costs, which include the higher cost of raw milk and animal feed. The company also cited increased logistics expenses and general inflation as primary drivers for the change [1].
In an official press release, the organization described the adjustment as modest [1]. "The price hike is modest, about Rs 2 per litre for Amul Gold, and reflects the higher cost of procurement and logistics," the release said [1].
The federation said that the move was necessary to maintain the current supply chain and ensure that quality standards remain consistent despite the volatile cost of production [1].
“The increase is necessary to sustain the quality and supply.”
This price hike reflects the broader inflationary pressure on agricultural inputs and transportation in India. By adjusting retail prices, Amul aims to balance the cost of procurement for farmers with the affordability for consumers, signaling that rising production costs are now outweighing the company's ability to absorb them.
