The Gujarat Cooperative Milk Marketing Federation (GCMMF) increased the price of fresh pouch milk by ₹2 per litre [1] across all major Amul variants in India.
This price adjustment affects a staple commodity for millions of Indian households, potentially impacting daily living costs and reflecting broader economic pressures on the dairy supply chain.
According to a statement from GCMMF, the price hike became effective May 14, 2024 [1]. The cooperative, which markets Amul products, applied the increase to major milk-selling variants and packs nationwide [1].
A GCMMF spokesperson said the price rise is being undertaken to offset increased operational costs and to support dairy farmers [2]. Other reports indicate the move was prompted by higher input costs following a year of stable pricing [3]. Some analysis suggests the timing of the hike relates to price adjustments following elections [4].
In the Delhi-NCR region, the price of full-cream milk rose to Rs 72 per litre from Rs 70 [5]. Toned milk in the same region increased to Rs 60 per litre from Rs 58 [5].
"GCMMF has increased the prices of fresh pouch milk by Rs 2 per litre in major milk-selling variants/packs across India effective from May 14," the federation said [1].
“"The price rise is being undertaken to offset increased operational costs and to support our dairy farmers,"”
The price hike reflects the tension between maintaining farmer income and consumer affordability. By raising prices to offset operational and input costs, Amul is attempting to shield its producer-owned cooperative model from inflationary pressures—though this passes the cost directly to the end consumer.
