All Nippon Airways will require Super Flyers Card members to spend 3 million yen annually to maintain lounge access starting in fiscal year 2028 [1].

This policy shift represents a significant tightening of one of the airline's most coveted perks. By linking lounge entry to specific spending thresholds, ANA is moving away from traditional loyalty models toward a revenue-driven strategy designed to reward high-spending customers.

The new requirement takes effect in April 2028 [2]. Members of the Super Flyers Card (SFC) program who do not meet the 3 million yen spending mark will lose access to ANA lounges worldwide, including those in both domestic and international terminals [1], [2].

An ANA spokesperson said SFC members will be unable to use lounges without a payment record of 3 million yen or more per year starting in 2028 [1]. The company is implementing these changes to align lounge access with a new revenue-target strategy, and to encourage higher spending among its premium tier [2].

Industry experts suggest the move is part of a broader effort to optimize the value of premium memberships. Kenta Yamamoto, an aviation industry analyst, said the new conditions aim to improve the airline's earnings while maintaining the utility of premium memberships [2].

The transition period allows members several years to adjust their spending habits before the 2028 deadline. This move mirrors a global trend where airlines are increasingly monetizing lounge access to manage overcrowding and increase profitability [2].

“SFC members will be unable to use lounges without a payment record of 3 million yen or more per year starting in 2028.”

This shift indicates a transition in the Japanese aviation market from 'status-based' loyalty—where access was earned through flight frequency—to 'spend-based' loyalty. By imposing a high financial barrier for lounge entry, ANA is effectively pivoting its premium strategy to target high-net-worth individuals and corporate spenders, potentially alienating frequent flyers who do not maintain high credit card expenditures.