All Nippon Airways will require Super Flyers Card holders to spend 3 million yen annually to maintain airport lounge access [1].
This change alters the value proposition for one of the airline's most prestigious loyalty tiers. By linking luxury perks to direct spending, the carrier is shifting its reward structure from flight-based loyalty to a revenue-driven model.
The new requirement applies to all ANA airport lounges, including both domestic and international locations [1]. Under the revised terms, members who do not meet the annual spending threshold will not be granted lounge privileges [1].
ANA said the revision to the Super Flyers Card benefits is intended to encourage higher card usage. The move aligns premium services with the airline's broader strategy for revenue generation and cost-saving measures [1].
The policy is scheduled to take effect in fiscal year 2028, which begins in April 2028 [1]. Until that time, current lounge access rules for Super Flyers Card members remain in place.
This transition represents a significant departure from traditional "mileage run" strategies, where travelers focused on flight frequency to earn status. The new system prioritizes the financial throughput of the cardholder over the number of hours spent in the air [1].
“ANA will require Super Flyers Card members to spend 3 million yen annually to keep access to its airport lounges.”
This shift reflects a broader trend in the aviation industry where airlines are moving away from purely activity-based loyalty programs toward spend-based models. By implementing a high spending floor for lounge access, ANA is effectively narrowing its premium tier to high-net-worth individuals, reducing the overhead costs associated with providing luxury amenities to frequent flyers who may not be highly profitable customers.
