J-pop boy group aoen released the official performance video for their new single “HAJIMARI COLOR” on YouTube earlier this month.
The release signals the group's formal comeback and serves as a primary promotional tool for their latest musical project. As a group under HYBE Labels, aoen is leveraging high-production visual content to expand their reach within the J-pop market.
The performance video, which debuted July 8, 2026 [1], showcases the choreography and vocal delivery associated with the track. This release marks the third single [2] produced by the group since their inception. The video was uploaded to the group's official channel to coincide with the promotional cycle for the song.
By focusing on a performance-centric video, the group aims to highlight the technical skill and synchronization of its members. This strategy is common for groups under the HYBE umbrella, where the visual presentation of a song is often as critical as the audio recording itself.
The timing of the release follows a period of preparation for the group's return to the spotlight. The “HAJIMARI COLOR” project is intended to redefine the group's image as they enter this new phase of their career.
“The release signals the group's formal comeback”
The release of “HAJIMARI COLOR” demonstrates HYBE Labels' ongoing commitment to the J-pop market by applying the K-pop 'performance video' model to a Japanese group. By prioritizing high-fidelity choreography videos alongside music releases, the label seeks to build a dedicated global fanbase through visual storytelling and technical precision.
