Apple's second-generation AirTag four-packs are currently selling for $89 [1] at several major U.S. retailers.
This price drop represents a significant accessibility milestone for the tracking hardware, matching the bundle's all-time lowest price point [1]. The discount allows users to secure multiple tracking devices at a lower entry cost than previously available since the product's release.
The $89 price tag [1] reflects a $10 discount [2] from the standard retail price. The offer is available through Amazon and Target [1].
Costco members receive additional value through a separate promotion. While the base price remains consistent with other retailers, Costco is providing one extra AirTag [3] for free with the purchase of the four-pack [1].
This pricing strategy follows previous market fluctuations. While some reports earlier this year suggested prices were nearly back to record lows, the current $89 valuation [1] officially matches the previous record [1].
Apple has not issued a statement regarding the duration of these sales or whether they signal a permanent price adjustment for the second-generation hardware.
“Apple's second-generation AirTag four-packs are currently selling for $89”
The return to an all-time low price for the AirTag four-pack suggests a strategy to increase ecosystem penetration. By lowering the barrier to entry, Apple encourages users to tag more personal items, which further integrates them into the Find My network and reinforces the utility of the Apple hardware ecosystem.
