Apple is reportedly developing its first foldable smartphone for a global release later this year [1], [2], [3].
The move marks a significant shift in Apple's hardware strategy as it attempts to enter a market currently led by Samsung. If successful, the device could redefine the premium smartphone segment and expand the reach of the iOS ecosystem.
Reports suggest the device may be named the iPhone Ultra or the iPhone Fold [1], [5]. The company is expected to launch the phone alongside the iPhone 18 Pro lineup [1], [2]. Some reports specify a potential release date of Sept. 2, 2026 [3], [5].
To support the launch, Apple has reportedly raised its production target for the foldable device to 10 million units [2]. This increase suggests a high level of confidence in the supply chain and anticipated consumer demand.
While Apple has not officially disclosed pricing, rumors indicate the foldable iPhone may cost approximately $2,000 [1]. This price point would place the device in the ultra-premium category, targeting power users, and early adopters.
The entry into foldables comes as Samsung continues to iterate on its Galaxy Flip and Fold series. Apple's delay in entering the market has allowed competitors to establish a foothold, but the company typically waits to release a refined version of existing technology.
Production targets and launch windows remain subject to change as the company finalizes the hardware [2].
“Apple has reportedly raised its foldable iPhone production target to 10 million units”
Apple's entry into the foldable market is a calculated move to capture the high-end luxury segment and counter the hardware diversification of competitors. By launching alongside the iPhone 18 Pro, Apple intends to maintain its prestige branding while addressing a growing consumer interest in flexible displays. The high production target suggests Apple is not treating this as a niche experiment, but as a primary pillar of its future hardware roadmap.
