Apple Inc. has raised the retail prices of its Mac computers, iPads, and other devices in India [1, 2, 3].

The price adjustments reflect a broader struggle in the global electronics supply chain. As demand for AI-powered data centers surges, the resulting memory-chip shortage has driven up component costs for consumer hardware [4, 5, 6].

Price increases were observed over several weeks in June 2026 [3, 4, 7]. The magnitude of these hikes varies by model and configuration. Some products saw jumps of Rs 70,000 [1], while certain high-end configurations increased by as much as Rs 1 lakh [2].

In U.S. dollar terms, the maximum price increase reached approximately $1,300 [5]. However, the average increase across the product lineup was $246 [6]. Specific model adjustments include the MacBook Neo, which rose from $599 to $699 [3]. The iPad Air is now priced at $749 [3].

This shift targets the Indian retail market specifically [1, 2, 3]. The company said it has not provided a detailed breakdown of how these costs will be distributed across all regional tiers, but the impact on high-end Mac and iPad users is significant.

Industry analysts said the AI boom is the primary catalyst. The massive scale of data-center expansion requires vast quantities of high-bandwidth memory, which competes with the same chip supply used in laptops and tablets [4, 5, 6].

“Prices have jumped by up to Rs 1 lakh on certain high-end configurations.”

This pricing shift indicates that the 'AI tax' is moving from corporate data centers to consumer retail. Because AI infrastructure consumes a disproportionate share of memory-chip production, Apple is passing those increased manufacturing costs directly to the end user in emerging markets like India.