Apple introduced Apple Intelligence, a new AI-powered version of Siri that can generate content and integrate with apps and messages.

The upgrade represents a strategic shift for the company as it attempts to keep pace with competing AI assistants while maintaining its focus on user data privacy. By embedding generative AI directly into the operating system, Apple aims to make device interactions feel more natural and conversational.

Announced during the Worldwide Developers Conference (WWDC) keynote in San Jose, California, in June 2024, the system allows Siri to understand context and follow-up questions [1, 2]. An Apple spokesperson said, "With Apple Intelligence you can ask Siri to draft a message, then ask it to add an emoji — all in one fluid conversation" [2].

Hardware requirements for the new features are specific. Supported Mac models include the MacBook Air, MacBook Pro, and iMac equipped with the M2 chip [2]. For tablets, the system is available on the iPad Pro 2022 and later models [2].

There are conflicting reports regarding iPhone compatibility. One source said that only the iPhone 15 series, iPhone 14 Pro, and iPhone 14 Pro Max will receive the update [1]. However, other reporting suggests the iPhone 13 Pro and iPhone 13 Pro Max may also be supported [2].

Apple said the goal is to make everyday tasks feel more conversational through a better understanding of user context [1]. The company intends for these tools to work across the ecosystem, allowing the AI to pull information from various apps to complete complex requests.

“"Apple Intelligence will let Siri understand context and follow‑up questions, making everyday tasks feel more conversational."”

Apple's move into generative AI signals a transition from a simple voice-command interface to a contextual agent. By limiting these features to newer hardware with specific chips, the company is creating a hardware-software synergy that may drive a significant upgrade cycle for users with older devices.