Apple released a new Polishing Cloth on Aug. 25 [4] priced at $9 [1], marking a significant price drop for the accessory.
The move addresses long-standing criticism regarding the cost of the company's basic cleaning tools. By lowering the barrier to entry, Apple makes its proprietary maintenance accessories accessible to a wider range of consumers without sacrificing the product's core utility.
The new version is essentially the same size as the original model but is described as being noticeably less stiff [1]. Apple said the product is made with soft, nonabrasive material [2]. This adjustment in texture aims to provide a more flexible cleaning experience for screens and lenses, while maintaining the safety of the device surfaces.
Previously, the Polishing Cloth was sold for $19 [2]. The new $9 price point represents a 50% reduction [3] from that original cost. The product is currently available through Apple's online store in the U.S. [3].
While the physical dimensions remain consistent with the previous iteration, the change in material stiffness suggests a refinement in manufacturing. The original cloth often drew attention for its high price relative to generic microfiber alternatives, making this price adjustment a notable shift in Apple's accessory pricing strategy.
“Apple released a new Polishing Cloth on August 25 priced at $9”
The price cut suggests Apple is pivoting away from the premium pricing of low-complexity accessories. By reducing the cost by half, the company likely aims to increase the volume of sales and reduce the public perception of overpricing for basic maintenance tools.
