A livestock producer in Chubut launched a pilot commercialization of donkey meat as an alternative protein in Patagonia earlier this month [1, 2].
The initiative arrives as the region faces significant challenges in traditional livestock farming. Producers cite a crisis in ovine and cattle farming driven by predators, falling herd numbers, and rising meat prices [2, 3].
Julio Cittadini, the producer behind the project, launched the pilot in Punta Tombo with sales conducted in Trelew [4, 5]. The meat was priced at 7,500 Argentine pesos per kilogram [4]. According to Cittadini, the initial stock sold out in less than 48 hours [1, 6].
While some reports suggest the move is a response to the agricultural crisis, Cittadini offered a different perspective on the motivation. "No es por la crisis, es una opción productiva para la Patagonia," he said [1].
The demand for alternative proteins follows a period of volatility in the livestock market. In March 2026, prices for livestock products increased by 3.4 percent, the highest level seen so far this year [2].
Cittadini noted that the project is currently in a regulatory phase to expand its reach. "Estamos en una etapa de autorización para la venta al público," he said [5].
The pilot demonstrates a shift in land use and animal husbandry in the Chubut province. By introducing a species that may be more resilient or cost-effective than traditional cattle, producers are exploring new ways to maintain economic viability in a harsh environment [2, 3].
“"No es por la crisis, es una opción productiva para la Patagonia"”
The rapid sell-out of donkey meat indicates a potential consumer openness to non-traditional proteins when priced lower than beef. This shift suggests that Patagonian producers may diversify their livestock portfolios to mitigate the risks posed by predators and the rising costs of traditional cattle and sheep farming.
