Around Noon, a food-to-go supplier based in Newry, Northern Ireland, has sold a minority share of the company to investment firm Whiterock [1, 2].
This investment provides the company with the capital necessary to scale its operations and expand its market reach. As the demand for convenient, high-quality food options grows, securing a strategic partner allows the supplier to accelerate its development timeline without sacrificing total ownership.
The deal focuses on financing the next phase of growth for the business [1]. By partnering with Whiterock, Around Noon aims to leverage new resources to enhance its distribution capabilities, and product offerings across the United Kingdom.
Based in Northern Ireland, the company has established itself as a key player in the food-to-go sector [2]. The decision to sell a minority stake suggests a strategy of controlled expansion, balancing the need for external capital with the desire to maintain operational direction.
Whiterock, the investing firm, will now hold a minority position in the company. The specific financial terms of the transaction were not disclosed in the available reports [1, 2].
“Around Noon sold a minority share of the company to Whiterock”
This transaction indicates a trend of established regional food suppliers seeking private equity or investment firm support to modernize supply chains and scale production. By opting for a minority sale rather than a full acquisition, Around Noon retains significant control while gaining the liquidity required to compete with larger national competitors in the food-to-go market.
