Arizona State University is adding a new undergraduate major to teach students how to become influencers and monetize social media [1].
The program reflects a shift in higher education to accommodate the creator economy. By formalizing the study of digital influence, the university aims to provide professional structure to a career path that was previously self-taught.
The new major is housed within the Cronkite School of Journalism and Mass Communication [1]. It is designed to prepare students for a rapidly evolving digital landscape and meet the specific demands of Gen Z students who seek careers as content creators [1], [2], [3].
Data suggests a significant interest in this field among young adults. More than 50% of Gen Z adults said they dream of becoming influencers [3]. This aspiration is supported by the financial viability of the profession; on average, influencers earn amounts comparable to those of nurses [3].
The curriculum focuses on the mechanics of audience growth, and the business strategies required to generate revenue from social platforms [1]. Students will learn the intersection of digital storytelling, brand management, and monetization [1], [2].
As digital platforms continue to dominate how information is consumed, the university is positioning its students to navigate the technical and ethical complexities of the creator economy [3]. The program intends to bridge the gap between casual content creation and professional media management [2].
“More than 50% of Gen Z adults dream of becoming influencers”
The introduction of a formalized degree in influencer studies signals the institutionalization of the creator economy. By treating social media monetization as a legitimate academic discipline, ASU is acknowledging that digital influence is no longer a hobby but a viable professional track with competitive earnings. This move likely pressures other universities to integrate creator-centric curricula to remain relevant to Gen Z applicants.
