The Avante party has launched the pre-candidacy of psychiatrist and writer Augusto Cury for the presidency of Brazil [1].

The entry of a high-profile mental health professional into the race signals a strategic shift by Avante to attract voters weary of political instability. Cury, known for his best-selling books such as "O Vendedor de Sonhos," brings a non-traditional background to the political arena.

Reports on the timing of the announcement vary. Some sources said the pre-candidacy was announced on Sunday, May 5, 2026 [2], while others identify the launch event in Belo Horizonte as occurring on Thursday, May 7, 2026 [1]. The party also utilized its social-media channels to spread the news [1].

Cury, who is 67 years old [3], intends to run on a platform that blends economic efficiency with human sensitivity [1]. His priorities include female empowerment, the protection of minorities, and the implementation of measures to combat femicide [1, 3].

Central to his campaign is the desire to move the country past its current state of social and political division. "O povo brasileiro não aguenta mais essa polarização," Cury said [4].

The candidate's approach emphasizes an emotionally balanced form of governance. He said that it is necessary to change the current direction of the country and that Brazil is entering a new moment of construction [2, 5].

Cury's transition from a clinical and literary career to a bid for the highest office in the land follows his recent affiliation with the Avante party [6].

"O povo brasileiro não aguenta mais essa polarização"

Cury's candidacy represents an attempt to pivot the Brazilian political discourse away from ideological warfare toward a framework of psychological well-being and social empathy. By leveraging his status as a best-selling author, Avante is testing whether a 'celebrity' professional with a focus on emotional intelligence can break the deadlock of the country's deep polarization.