Joseph McGrail‑Bateup has set a Guinness World Record for the loudest human shout [1].

The achievement highlights the physical capabilities of the human voice and brings international attention to the traditional role of the town crier.

McGrail‑Bateup, a town crier based in Canberra, Australia, sought the title to put his booming voice to good use [2]. During the record attempt, he yelled the word "now" to reach a peak volume of 122.4 decibels [3].

This measurement of 122.4 dB was verified by Guinness World Records [1]. The volume exceeds the typical threshold where sound can become damaging to human hearing over prolonged exposure.

Reports on the official nature of his role vary. Some sources describe him as Canberra's official town crier [1], while other reports identify him as an unofficial town crier [2]. Despite the difference in title, the record focuses on the auditory output regardless of professional status.

McGrail‑Bateup said he wanted to achieve the world-record title using his natural vocal strength [2]. The process involved precise measurement to ensure the shout met the rigorous standards required for a Guinness World Records certification [1].

He yelled the word "now" at 122.4 decibels

This record serves as a benchmark for human vocal capacity. While town criers are largely ceremonial figures in the modern era, the event demonstrates the intersection of traditional civic roles and the global pursuit of extreme physical achievements.