Disney Consumer Products, Marvel Studios, and LEGO have released a shot-for-shot LEGO recreation of the live-action Avengers: Doomsday trailer.
The collaboration marks a high-profile expansion of the "All Moments Lead to Doomsday" marketing campaign. By blending a toy brand with cinematic footage, the companies are targeting both adult collectors and younger audiences ahead of the film's release.
The video, published on YouTube, presents a beat-for-beat comparison of the original footage and the LEGO version. The live-action trailer was first released in July [1]. Every action sequence and character beat from the original teaser is mirrored using LEGO figures and sets.
This project is part of a broader partnership between Disney Consumer Products and LEGO. The campaign utilizes the side-by-side format to highlight the detail of the LEGO recreations while reminding viewers of the stakes established in the live-action teaser.
The "All Moments Lead to Doomsday" initiative integrates physical merchandise with digital content. This strategy allows Marvel Studios to maintain momentum between major trailer drops by offering alternative perspectives on the same footage.
The LEGO version preserves the timing and pacing of the July [1] trailer, ensuring that the emotional beats of the live-action scenes are translated into the block-based medium. The side-by-side presentation allows viewers to track exactly how the cinematic choreography was adapted for plastic miniatures.
“A shot-for-shot, beat-for-beat LEGO recreation”
This collaboration demonstrates a shift toward multi-medium marketing, where a single piece of promotional footage is repurposed across different product lines to maximize engagement. By mirroring the live-action trailer exactly, Disney and LEGO are leveraging the 'meta' appeal of side-by-side comparisons to drive interest in both the upcoming film and accompanying merchandise.
