Amazon Web Services executive Julia White said the company's new AI shopping assistant during the VivaTech 2026 conference in Paris on June 17 [1].
The discussion highlights the shift in how global corporations are rebuilding business models to integrate artificial intelligence into consumer experiences and workforce management.
White, who serves as vice president and chief marketing officer of AWS, said France 24 business editor Kate Moody about the capabilities of the new AI shopping tool. The conversation occurred as part of the 10th edition [2] of the VivaTech conference, an event focused on the intersection of startups and innovation.
Beyond consumer tools, White said the evolving nature of employment. She said the specific types of jobs that AI can perform and those that remain uniquely human. This distinction is central to the event's theme of rebuilding business models with AI, as companies attempt to balance automation with human oversight.
White also said the necessity of increasing the number of women in leadership positions within the tech industry. This focus on leadership diversity coincided with broader discussions at the conference regarding the competitive landscape between U.S. AI development and European initiatives.
The event took place on June 17, 2026 [3], drawing tech leaders to France to explore how AI will redefine daily life and business operations. AWS used the platform to showcase its latest initiatives within Europe's largest startup and innovation gathering.
“AWS detailed the company's new AI shopping assistant during the VivaTech 2026 conference.”
The emphasis on rebuilding business models suggests that AI is moving past the experimental phase and into a structural phase of corporate reorganization. By pairing the launch of consumer-facing AI tools with discussions on workforce displacement and gender diversity in leadership, AWS is positioning itself not just as a service provider, but as a consultant for the societal transition into an AI-driven economy.
