Pradeep Gupta, Chairman of Axis My India, said the firm's exit poll accurately predicted the Tamilaga Vettri Kazhagam party's victory in Tamil Nadu.

The result validates the firm's predictive modeling during a high-stakes election cycle where other agencies struggled to capture the voter mood. The accuracy of these projections provides a benchmark for how data science is currently influencing political forecasting in India.

Gupta said the result was a "victory of data science" [1]. He said the combination of data-science modeling and extensive field-level research allowed the firm to capture the shifting political landscape more effectively than competing agencies [1, 2].

The firm's projections focused heavily on the Tamilaga Vettri Kazhagam, or TVK. Axis My India projected that TVK would win 98 seats [2]. Following the 2026 Tamil Nadu Assembly Election, the party actually crossed 100 seats [2].

Gupta said the methodology used by his team was essential to this outcome. "Our methodology helped capture voter mood more accurately than other agencies," Gupta said [2].

The firm relied on a hybrid approach that blended ground-level interviews with algorithmic analysis. This strategy was designed to mitigate the errors often found in traditional polling, which can fail to account for late-stage voter swings, a common occurrence in regional Indian elections.

By focusing on both the quantitative data and the qualitative feedback from the field, Axis My India sought to identify the specific drivers behind the TVK surge. The alignment between the 98-seat projection and the final result of over 100 seats suggests a high level of precision in their sampling, and weighting processes [2].

“"Victory of data science"”

The ability of Axis My India to closely predict the TVK landslide suggests a shift in Indian electoral analysis toward 'hybrid' polling. By integrating large-scale field research with data science, polling firms can better identify 'silent' voter trends that traditional surveys often miss, potentially making exit polls a more reliable indicator of political volatility in regional elections.