Pradeep Gupta, Chairman and Managing Director of Axis My India, said the methodology used to project a lead for the TVK party in Tamil Nadu was detailed.
The disclosure comes as the state prepares for the 2026 elections [1]. Because exit polls often differ across firms, Gupta said his explanation of sampling and weighting techniques aims to clarify how his firm identified the momentum of actor Vijay's political party while others did not.
Gupta focused on the specific weighting and sampling processes that allowed Axis My India to capture the current electoral trend. He said the firm's approach to data collection is designed to minimize the discrepancies often seen between various polling agencies during high-stakes state elections.
While discussing the challenges of polling in different Indian states, Gupta referenced separate difficulties encountered in West Bengal. He said six Axis My India surveyors were jailed for 24 days [1]. This incident highlighted the volatility of gathering field data in certain regions, a factor that can impact the accuracy of electoral projections.
In Tamil Nadu, the firm's data indicates a lead for TVK. Gupta said the firm accounts for demographic shifts and voter sentiment to ensure the projections remain grounded in verified field data rather than superficial trends.
The polling firm's confidence in the TVK lead was further punctuated by Gupta's public celebrations of the projection. By breaking down the technical aspects of the poll, the firm intends to demonstrate the reliability of its predictive models ahead of the 2026 vote [1].
“Axis My India detailed the methodology used to project a lead for the TVK party in Tamil Nadu.”
The emphasis on methodology suggests a growing need for polling transparency as celebrity-led parties like TVK disrupt traditional political alignments. By detailing the weighting process, Axis My India is attempting to establish its credibility and technical superiority over competitors who failed to project the same lead.
