The film "Backrooms" has earned more than $100 million [1] at the domestic box office, becoming the highest-grossing film in A24's history within the U.S.
This milestone marks a significant shift for the studio, which is known for arthouse and indie cinema. The rapid ascent of the horror film demonstrates the commercial power of viral internet trends and the horror genre in driving mass-market ticket sales.
Directed by Kane Parsons, the movie surpassed the previous domestic record of $96 million [2] held by the film "Marty Supreme". The record was broken quickly, with some reports indicating the film passed the $96 million mark in five days [3].
The $100 million threshold [1] was officially reported on a Wednesday [4]. Depending on the reporting source, the film reached this nine-figure total between five and six days [3, 5] after its initial release.
Industry analysts attribute the success to strong audience interest in the horror genre and the film's existing viral popularity. This combination allowed "Backrooms" to outpace the typical trajectory of A24's specialty releases, which often rely on slow-burn word-of-mouth rather than immediate blockbuster openings.
By crossing the $100 million mark [1], "Backrooms" establishes a new commercial ceiling for A24 in the North American market. The film's performance suggests that the studio can successfully scale internet-born intellectual property into major theatrical events without losing its identity as a curator of unique cinema.
“"Backrooms" has earned more than $100 million at the domestic box office”
The success of "Backrooms" signals A24's ability to pivot from niche prestige films to high-yield commercial hits by leveraging digital-first storytelling. By breaking the $100 million domestic barrier, the studio proves that viral-native content can translate into traditional box-office dominance, potentially altering how indie studios approach intellectual property and marketing for future genre releases.
