Bajaj Auto is launching two new Pulsar Edge motorcycle variants in the 125cc and 150cc segments ahead of the festive buying season [1, 2].
This expansion allows the company to refresh its classic lineup and capture increased consumer spending during India's peak holiday shopping period [1, 3].
The rollout is part of a larger strategy to introduce 10 new two-wheeler models [1]. A major product announcement for the updated Pulsar line was scheduled for Aug. 12, 2026, in Pune [4, 5]. The company expects the full launch process to occur within the next six weeks [1].
Pricing for the new variants varies by report. One summary lists the 125cc Pulsar Edge at ₹93,000 [2] and the 150cc variant at ₹115,000 [2]. However, another report lists the price of the 125cc model at ₹99,291 [3].
The new motorcycles feature updated engines and additional features designed to modernize the Pulsar brand [3]. By introducing these models now, Bajaj Auto aims to maintain its competitive edge in the commuter and entry-level performance markets, sectors that typically see a surge in sales during the autumn festivals [1, 3].
“Bajaj Auto is launching two new Pulsar Edge motorcycle variants in the 125cc and 150cc segments”
The aggressive release of 10 new models indicates Bajaj Auto is attempting to saturate multiple price points simultaneously to block competitors during the high-volume festive window. By updating the Pulsar Edge, a staple of the Indian market, the company is leveraging brand loyalty while attempting to attract younger buyers with updated engine specifications and features.
