Bajaj Auto has launched updated versions of its Pulsar 125 and Pulsar 150 motorcycles in India [1].
The refresh targets the competitive Indian commuter motorcycle segment by integrating higher-end technology and styling into entry-level models. This move allows the manufacturer to maintain its market position against rivals offering similar displacements.
The updated Pulsar 125 is priced at ₹92,990 ex-showroom [1]. The updated Pulsar 150 is priced at ₹1.15 lakh ex-showroom [1]. These updates were announced in June 2024 [1], though some reports indicated the bikes reached dealerships shortly before the official announcement [5].
Mechanical and cosmetic upgrades define the new models. The motorcycles now feature LED headlamps, and alloy wheels [2]. The design includes a new chin fairing to alter the front profile of the bikes [2].
Technology enhancements are a primary focus of the refresh. The bikes now include a TFT display, and multiple ride modes [2]. Additionally, Bajaj has introduced crawl tech to the lineup [2].
Bajaj Auto aims to refresh the popular Pulsar line to remain competitive [1]. The company integrated these features to appeal to younger riders who prioritize digital connectivity, and modern aesthetics over basic utility [1].
“The updated Pulsar 125 is priced at ₹92,990 ex-showroom.”
The introduction of TFT displays and ride modes into the 125cc and 150cc segments signals a shift in the Indian commuter market. Features previously reserved for premium or high-displacement motorcycles are now becoming standard for daily commuters, forcing other manufacturers to accelerate their technology cycles to avoid losing market share in the high-volume budget segment.
