Bandai Card Games announced the launch of a new Naruto tabletop card game with a first-look trailer on Wednesday [1].

The move expands one of the world's most popular manga and anime franchises into the collectible card game market. By introducing a physical tabletop experience, Bandai aims to engage the global fanbase through strategic gameplay, and collectible elements [1, 3].

The company issued the press release from Los Angeles on July 29, 2026 [1]. The announcement included a preview trailer that showcased initial gameplay details and the first set of cards available in the game [2, 4].

While the full global release is slated for 2027 [1], specifically targeting a summer 2027 launch [1], fans will have an opportunity to experience the game earlier. Bandai scheduled preview events for the title at Gen Con 2026 in the U.S. [3].

This new venture by Bandai Co., Ltd. follows the company's history of adapting major Japanese intellectual properties into successful gaming products. The Naruto Card Game is designed to translate the series' combat and character dynamics into a competitive tabletop format [1, 3].

Details regarding the specific mechanics of the card game and the full roster of characters were highlighted in the official first-look trailer. The company said it intends to use these preview events to refine the experience before the widespread commercial rollout next year [2, 4].

“Bandai announced the Naruto Card Game with a first-look trailer.”

The entry of a Naruto-branded collectible card game represents a strategic effort by Bandai to capitalize on the enduring popularity of the franchise. By scheduling a preview at Gen Con 2026, the company is targeting the core tabletop gaming community in the U.S. to build momentum before a synchronized global launch in 2027.