Sony Music India has released the song "Batiyaan," a track from the Prime Video India original series "Maa Ka Sum" [1].

The release marks a key musical component of the series, which features a high-profile cast and a score designed to complement the show's narrative themes.

Suvarna Tiwari provides the vocals for the track, while Aman Pant served as the composer [1]. The lyrics were written by Akhil Tiwari [1]. The accompanying music video features actors Mihir Ahuja and Angira Dhar, who both appear in the series [1].

"Maa Ka Sum" is a production starring Mona Singh [1]. According to reports, the series had its worldwide premiere on April 3, 2024 [2]. The show streams on the Prime Video India platform, while the music is distributed via Sony Music India's digital channels [1].

The collaboration brings together established talent in the Indian music and television industry. The production of "Batiyaan" follows the standard delivery model for original streaming content, where music is released both as part of the episodic soundtrack and as standalone promotional material on YouTube to drive viewership for the parent series [1].

“The song "Batiyaan" released as part of the Prime Video India original series "Maa Ka Sum."”

The release of 'Batiyaan' exemplifies the integrated marketing strategy used by streaming platforms like Prime Video, where music is leveraged as a secondary discovery tool to maintain engagement for a series after its initial premiere.