Miércoles Entertainment has begun production on the feature film ‘Belleza’ in Colombia, with the country serving as a stand-in for Mexico [1, 2].
The project marks the first feature film for the new venture led by co-founder Paul Presburger. By utilizing Colombian crews and talent, the production leverages the nation's specific film incentives to manage costs and logistics [1, 2].
Presburger credited the efficiency of the local operation to the support of Daniel Hernández and the Secuoya team. "We’ve never had a smoother production. Thanks to Daniel Hernández and the Secuoya team, we came…" Presburger said [1].
Collaboration on the project involves several major industry players, including Lionsgate and Cinepolis [2]. These partnerships ensure a wide distribution network for the film once production concludes. The decision to film in Colombia rather than Mexico reflects a growing trend of international productions seeking favorable tax environments, and skilled regional crews [1, 2].
Secuoya has played a pivotal role in facilitating the transition of the production to South America. This operational support allows the film to maintain its narrative setting in Mexico while benefiting from the infrastructure available in Colombia [1].
“"We’ve never had a smoother production"”
The production of 'Belleza' highlights the increasing importance of regional film incentives in determining where global cinema is shot. By choosing Colombia over Mexico for a story set in Mexico, Miércoles Entertainment demonstrates how financial incentives and local infrastructure can outweigh the need for geographic authenticity in production planning.
