Belmont Cameli appeared in a new promotional video for TRESemmé’s Hot Curl Summer campaign featuring a shower scene [1, 2].
The release leverages the growing popularity of the series "Off Campus" to drive engagement for both the hair care brand and the show's upcoming season. By utilizing the lead actors in high-visibility campaigns, the production team is building momentum before the official premiere of the new episodes.
Cameli, a star of "Off Campus," filmed the clip while the production crew was in Vancouver, Canada, shooting the second season of the series [1, 2]. The video shows the actor stripping down for a steamy shower as part of the brand's summer marketing push [1, 2].
This campaign follows a similar promotional pattern for the cast. The clip was released this July, arriving weeks after co-star Stephen Kalyn appeared in a separate commercial for a phone company [2]. Both actors have been active in commercial partnerships while the cast remains on location in Canada for filming [1, 2].
The TRESemmé Hot Curl Summer campaign aims to generate buzz through the use of trending television talent. By aligning the brand with the aesthetic of the "Off Campus" cast, the company targets a demographic that follows the series' social media presence, and casting news [1, 2].
Production for season two continues in Vancouver, where the cast and crew are currently based [1, 2]. The timing of these commercial releases suggests a coordinated effort to keep the actors in the public eye during the production gap between seasons [2].
“Belmont Cameli appeared in a new promotional video for TRESemmé’s Hot Curl Summer campaign”
The strategic release of these commercials during the filming of season 2 indicates a shift toward using 'lifestyle' marketing to maintain audience interest. By placing cast members in high-visibility brand deals during the production phase, the series ensures a consistent digital footprint that translates into viewership once the new season debuts.
