Ben & Jerry’s Israel has launched a new ice cream flavor called ‘Milk and Honey’ to celebrate Israeli resilience [1, 2].
The release marks a significant shift in the brand's local presence. For years, the company was embroiled in a high-profile boycott fight regarding its policies toward the region, making this celebratory product a notable departure from previous tensions.
The flavor debuted June 19, 2026 [1, 2]. According to the company, the name is a nod to the biblical description of the Land of Israel [2]. The product was developed specifically to commemorate the strength of the Israeli people in the aftermath of the October 7 attacks [1, 2].
“Ben & Jerry’s Israel operation has come up with a flavor that does not leave much to interpretation,” a source said [1].
The launch follows a period of intense scrutiny over the brand's geopolitical stances. While the parent company has historically faced criticism and legal challenges over its boycott of settlements, the local operation in Israel is now positioning itself through a lens of national recovery and endurance.
The ‘Milk and Honey’ flavor serves as a symbolic gesture toward the local community. By linking the product to biblical imagery and current events, the company is attempting to align its brand with the spirit of the country during a time of ongoing recovery [1, 2].
““Milk and Honey,” a nod to the biblical description of the Land of Israel”
This move suggests a strategic effort by Ben & Jerry’s local operation to repair its image and integrate more deeply into the Israeli market. By explicitly celebrating national resilience after a major trauma, the company is pivoting away from the political friction that defined its relationship with the country for years.
