Producer Benny Blanco has released a new summery single titled “Te Olvido (La La)” featuring singers Selena Gomez and Becky G [1].
The collaboration marks a strategic move into cumbia-inspired sounds to promote Blanco's upcoming album, “Hermoso” [1]. By pairing high-profile pop artists with a traditional Latin rhythm, the project targets a broad cross-section of global listeners.
The release includes a music video filmed in Los Angeles, California [5]. The visual component features actor Danny Trejo, who stars in the production alongside the musical artists [1].
The single and its accompanying video were released on July 31, 2024 [4]. This release served as the lead single for the album “Hermoso,” which was scheduled to drop later that same week [2].
Blanco, known primarily as a producer for other major artists, takes a more central role in this project. The track blends the vocal styles of Gomez and Becky G over a rhythmic foundation designed for summer appeal [1]. The inclusion of Trejo in the music video adds a cinematic element to the promotional campaign, connecting the music to the cultural landscape of Los Angeles [5].
The project emphasizes a Latin influence, utilizing the cumbia genre to create a specific mood for the lead single [3]. This stylistic choice aligns with the broader themes of the upcoming album, positioning Blanco as a versatile creator capable of blending pop sensibilities with regional Latin sounds [1].
“The collaboration serves as a cumbia‑inspired lead single to promote Blanco’s upcoming album “Hermoso”.”
The collaboration represents a calculated effort by Benny Blanco to bridge the gap between mainstream American pop and Latin music genres. By leveraging the star power of Selena Gomez and Becky G, and the cultural recognition of Danny Trejo, Blanco is positioning his album 'Hermoso' for success in both English and Spanish-speaking markets.
