Benson Boone and Alix Earle shared a kiss in the theatrical music video for Boone's new single, "The Time of My Life" [1].

The collaboration brings together a rising pop star and one of the most influential social media personalities in the U.S. The pairing is designed to amplify the reach of the song through Earle's massive TikTok following while adding a cinematic element to Boone's visual storytelling.

The music video was released on June 25, 2026 [2]. Set on a performance stage, the production utilizes a theatrical aesthetic to mirror the emotional weight of the track. Earle portrays the love interest in the narrative, which serves as a companion to the song's themes of heartbreak [3].

Fans had already begun speculating about the pair's relationship prior to the video's debut. The two were photographed together at Craig's restaurant in Los Angeles on June 18, 2026 [4]. This sighting added a layer of real-world intrigue to the scripted romance seen on screen.

Boone's "The Time of My Life" is positioned as a heartbreak anthem. The use of a staged environment allows the artist to lean into a dramatic presentation of loss and longing, a hallmark of his recent musical direction.

While the kiss is a central moment in the video, it remains part of the staged narrative for the project [1]. The production values of the video emphasize the theatrical nature of the encounter, focusing on the chemistry between the two leads to drive the song's emotional arc [3].

“Benson Boone and Alix Earle shared a kiss in the theatrical music video for Boone's new single.”

By casting a high-profile influencer like Alix Earle, Boone is leveraging a cross-platform marketing strategy that blends traditional music video promotion with the viral nature of TikTok culture. The timing of their public appearance in Los Angeles just before the video's release suggests a coordinated effort to generate social media buzz and speculative engagement to drive streaming numbers for the new single.