BetMGM is offering new users up to $1,500 in bonus bets through a promotion tied to the NBA Finals and MLB games [1].
This initiative highlights the aggressive competition among U.S. sportsbooks to capture new customers during high-traffic championship events. By offering a risk-free first bet, the company lowers the barrier to entry for new bettors during the league's most-watched series.
To qualify for the offer, new users must sign up using the promo code CBSSPORTS [1]. The promotion applies if a user's first real-money wager loses, in which case the platform provides bonus bets up to a maximum of $1,500 [1]. This refund applies to the first-bet stake eligible for the offer [3].
The promotion is specifically marketed around the NBA Finals matchup between the San Antonio Spurs and the New York Knicks [1]. It also extends to Major League Baseball games taking place this week [1].
Reports on the specific timing of the offer have varied. CBS Sports said the promotion was active on Wednesday [1], while other reports said it was active Friday [2]. These discrepancies reflect the rolling nature of sports betting promotions that often align with daily game schedules.
BetMGM is using this strategy to attract a wider user base by leveraging the popularity of the Spurs and Knicks [1], [2]. The use of specific partner codes, such as those from CBS Sports, allows the company to track the effectiveness of its marketing partnerships across different media channels.
“New users can receive up to $1,500 in bonus bets if their first real-money wager loses.”
The $1,500 incentive represents a high-value acquisition strategy aimed at high-stakes bettors during the peak of the sports calendar. By tying the offer to the NBA Finals, BetMGM is attempting to convert casual viewers of the Spurs-Knicks series into long-term platform users through a reduced-risk entry point.
