BetMGM is offering a promotional bonus of up to $1,500 [1] in bonus bets for users placing wagers on Saturday's sporting events.
This promotion targets new and existing bettors during high-profile postseason play. By providing a financial cushion for losing first bets, the company aims to increase user acquisition during the NBA and NHL playoffs.
Users can access the offer using the code CBSSPORTS [1]. The promotion applies to the NBA matchup between the New York Knicks and the Cleveland Cavaliers, as well as the NHL game between the Montreal Canadiens and the Carolina Hurricanes [1].
Reports on the exact value of the bonus vary. One source said the offer provides $1,500 [1] in bonus bets if the first wager loses. However, another report from the same publisher lists the bonus amount as $150 [2].
Other promotional codes have also surfaced for similar events. A report from WTOP said the code TOP1500 provides a $1,500 bonus ahead of Game 3 of the Eastern Conference Finals [5]. Additionally, Mile High Sports said the code MHS1500 offers a $1,500 safety net or a $150 bonus [4].
These discrepancies in reported amounts and codes suggest a tiered or varied marketing strategy. While the primary focus for some is the Knicks-Cavaliers game, other reports mention the promotion extending to MLB games and a Pistons-Cavaliers matchup [5].
“Use the latest BetMGM promo code CBSSPORTS to get $1,500 in bonus bets if your first bet loses for NBA and NHL betting on Saturday,” a CBS Sports author said [3].
“BetMGM is offering a promotional bonus of up to $1,500 in bonus bets.”
The variation in bonus amounts and promotional codes indicates that BetMGM is likely running multiple concurrent marketing campaigns tailored to different affiliate partners. The use of 'safety net' bets is a common industry tactic to lower the perceived risk for new users, encouraging higher initial stakes during peak sports viewership windows.
